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Decades of working with athletes have shown us what works and what doesn't, and we've made it our passion to share that with you. 

Understanding Fear

As people get older, they solidify; they’re set in their habits, and aren't likely to change in major ways. They hurt a lot more, they've experiences failures, and they've been through the ringer. They know what it’s like out there in the real world, and that a lot of it involves some level of fear.

It's understandable to have fear; we all do! It's human. It's ok to be comfortable, but not all the time. Not if you want to progress and remain healthy in mind and body, as we are meant for constant adaptation. It’s the expectation of fear that makes it so hard for people to alter their habits. People, understandably, have a tendency to prefer all things comfortable. This means that they also expect change to happen in their preferred comfortable circumstances. Unfortunately, this isn't how it works.

Our bodies and our minds were meant to adapt! It’s part of our biology! This is what I try to keep in mind whenever I develop training programs.

What are the...

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